AFTERPAY
LOADING THUMBNAIL…
TASK
Afterpay pioneered buy-now-pay-later, then watched competitors flatten the category into sameness until it lost its edge with the audience that built it: Gen Z and Millennials.
THINKING
Young Australians already suspect the systems around them are rigged, and in gaming and sci-fi they've found the language to push back. We built a world out of that feeling and handed them the rebellion.
SOLUTION
Afterburner; an underground cyberpunk resistance movement, and a party. Set in 2315, Afterpay became the movement fighting a megacorp's debt trap, brought to life through a live Alternate Reality Experience across Fortress Melbourne and Sydney.
